Paging, “Dr. Rick…”

In a series of Progressive commercials, we are introduced to a sagely and much-needed therapist, Dr. Rick, who counsels people how not to become their parents. He’s kinda like Dr. Phil, but with a specialty practice, and more hair

Now parentomorphosis is a terrible but common disease. No one wants to become like their parents, but let’s face it, your genes predispose you that way, and you’re environmentally shaped. If you’re not careful, you may some day be seeking out Early Bird specials at restaurants, and looking to buy comfortable, practical shoes...

Dr. Rick both conducts group therapy, and takes his clients into real life situations. It is there that he can stop his charges from giving unwanted advice, telling the waiter their name, or gawking at people with their hair dyed blue. “We all see it,” Dr. Rick tells the staring client…

So if you have a bag containing bags (and oh God, I do!), you may be in need of Dr. Rick’s help lest you transform into your parents. I do hope that it’s not too late for me… 🙀

Explore posts in the same categories: absurdities, advertising, Brilliant but twisted, commercials, television, the human condition

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2 Comments on “Paging, “Dr. Rick…””

  1. carycomic Says:

    Ah! But, has Dr. Rick proven infallible? Or would he have met defeat if Michael Jackson had been one of his patients and (at the beginning of THRILLER) turned into _his father_ under the light of the full moon?

    Liked by 1 person

    • carycomic Says:

      For instance, this is how my Dad would rewrite this classic old ditty about the Lone Star State should he ever forget the actual lyrics.

      “The rates are right after five at night
      –boom-boom-boom-BOOM!–
      Deep in the heart of ‘Text Us!’ “

      Liked by 1 person


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