CarMax’s “Car Buying Reimagined”
Alpacas are cute and appealing, and as we learn from a recent CarMax commercial, apparently quite clever! We see an alpaca on a farm watching the owner return in his pickup truck, his faithful dog hanging out of the side window. Digging this scene, the alpaca apparently feels that he would like to ride shotgun, too…
So to a minimal instrumental theme that sounds vaguely western-ish, we are shown the crafty alpaca making his way to a shed towards evening where behind closed doors, where he is apparently able to go on line, surf the web, and apparently order a vehicle with sunroof, all without the benefit of digits!
The next morning, the vehicle is delivered to the astonished farmer, neatly tied up with a bow! In the closing scene, we see the new wheels out on the road, the alpaca getting a commanding view with his long neck and head extended out of the sunroof! This alpaca (whose name is Randy) is like the closing theme tells us, “Bad to the bone!”
Tags: CarMax alpaca ad, Randy the alpaca
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FOXSYLVANIA 
March 15, 2022 at 6:26 pm
Believe it or not, Randy’s already got himself a new commercial (!) Some insurance outfit called NJM…who claim their initials stand for “No Jingles or Mascots.” So, the homeowner who’s bragging about his coverage to the next-door neighbor (who works for an unnamed rival insurance company) asks how the alpaca is working out as corporate mascot. And the neighbor says: “Better than the last one.”
Cue flashback to a (hopefully CGI) leopard.
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March 15, 2022 at 6:30 pm
I thought that alpaca on the NJM commercial looked familiar! 😁
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March 16, 2022 at 12:34 pm
I just hope NJM never bad-mouths the Carfox. 😉
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March 16, 2022 at 2:35 pm
If the Carfox and Randy the alpaca combined forces, they could rule the world! 🦊
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March 22, 2022 at 9:16 pm
The world of advertising, you mean? 😉
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March 23, 2022 at 11:50 am
Yes…but like most command personalities, advertising icons seem unable to occupy the stage at the same time, and would probably fight terribly if they did! 🦊
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March 23, 2022 at 5:55 pm
Speaking of stages: the first two so-called “celebrities” on MASKED SINGER have been unmasked and sent home. A couple of nobodies (I’ve certainly never never heard of them) named Duff Goldman and Joe Buck!
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March 23, 2022 at 6:36 pm
I followed Masked Singer for several seasons, and was an avid fan of Wayne Brady’s “the Fox,” but have since lost interest in the show. Familiarity breeds contempt… 🙀
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March 24, 2022 at 10:31 pm
Overly frequent visitation, and increasingly overdue departure, even more so!
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